But they also knew that they would face competition so they needed to understand their potential consumers.
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That could mean millions of potential consumers for transitional devices like the Smart.
Hence the need to build and engage in a much deeper level of conversation with current and potential consumers, he says.
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And if they can spread the optimism to potential consumers, even better.
Although requiring a rare set of extremely cultivated skills, data scientists should not exclude potential consumers of data science results as collaborators.
Mr. Williams said Hyundai plans to tinker with Facebook's targeting tools over the next year to find new ways to reach high-potential consumers.
Marketers who aim their social arm at just one demographic run the risk of alienating other potential consumers: customers who influence other customers.
Talk of requiring an internet connection for DRM, or the possible restriction of used games could drive potential consumers into the arms of Sony.
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The ground-breaking partnership brings the future of computer interaction-Leap Motion's incredibly fast and accurate natural user interface-to millions of potential consumers around the world.
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While an enterprise must offer its products and services to potential consumers who are free to say no, a bureaucracy looks to the taxman.
Brands with very specific target audiences could potentially do better focusing on where those potential consumers congregate, instead of the inefficient catchall of the Super Bowl.
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You have to like that as an advertiser because that is more potential consumers than the combined population of the United States, Russia, Japan, Brazil and Pakistan.
In addition to keeping fans and viewers involved in live games, FanCake also offers a great way for other brands to reach out directly to potential consumers via rewardable moments.
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After the reveal at the end, we, as potential consumers, appreciate and admire these very relieved friends as we see them hug each other and hear the clinks of their beer bottles.
As many businessmen pointed out to me during my trip, Brazil's size also gives it another built-in advantage that those other countries lack: a big internal market of nearly 200 million potential consumers.
Ironically, the potential benefits consumers are likely to gain from advanced metering technologies seem to shrink daily.
Unfortunately for potential S3 consumers, TiVo is at a disadvantage compared to the deep-pocketed cable companies and satellite providers who operate under a different business model and underwrite hardware costs.
While these cards do provide some measure of flexibility, their ambiguous credit limits create the potential for consumers to exhaust all of their available credit and for cards to be declined unexpectedly.
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Remember that the principal concern the government will scrutinize is its potential harm to consumers.
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"These agreements should actually be considered presumptively unlawful because of the potential effects on consumers, " Verrilli said.
Competition leads to potential opportunities for consumers and corporations to substitute one entertainment option for the other.
But economists see few signs that prices for grain, livestock and cotton will cool significantly anytime soon, signaling potential headaches for consumers and food companies.
This has some important potential benefits to consumers and firms.
Second, Groupon has the potential to transform consumers from product evangelists to entrepreneurs and independent business owners, as Amway and Avon(NYSE:AVP) have been doing for many years.
Financial institutions continue to advance and incorporate fraud prevention and detection measures into their offerings, but the external criminal networks are constantly evolving and banks must balance the potential exposures with consumers demand and expectations.
But to measure up to Mr Jobs, he will need to spot the potential of products that consumers don't yet know they need.
For now, there is no alternative to BPA that has been so thoroughly tested, and using a less-tested substance could needlessly increase the potential health risk to consumers.
But the FDA has been very cautious before finally issuing approval for these two drugs, citing concerns over potential side effects and consumers who may lobby physicians unnecessarily for prescriptions.
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Dealers were complaining that, while the nameplate has been eagerly awaited by some potential customers, many consumers have been put off by the relative lack of availability of automatic-transmission Darts.
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"As OEMs adopt 3-D motion control technology, they're spurring a rapid evolution in computer interface innovations and helping free the full power and potential of computing for consumers, " said Leap Motion co-founder and CEO Michael Buckwald.
ENGADGET: ASUS partners up with Leap Motion, PCs with 3D motion control to debut in 2013
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