So pitting intangible value against concrete cost increases is a hard sell, even when the net present value is positive.

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Another survey revealed that 78 percent of managers would reject an NPV (net present value)-positive project if it would lower quarterly earnings below consensus expectations, and 80 percent would focus on this short-term metric at the expense of building long-term shareholder value.

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And one thing I just want to be clear on is we actually believe in the creative destruction of markets as well when the net value for the poor is positive.

FORBES: Transcript: Jacqueline Novogratz