The lives lost cannot be retrieved, but there's still a chance to keep a positive image.
Especially if they offer a quality product or exude a positive image or brand.
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But the gap has narrowed, partly because the positive image of Americans has declined considerably since 2002.
In Romania the Dacia name has a positive image and the car is not seen as cheap.
Many studies show that the mere positive image of specific groups of people can combat our hidden bias.
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You know the goals of public relations: to maintain or enhance reputation, promote goodwill and foster a positive image.
Business reputations have currency and as such, firms must project a positive image.
Such initiatives, she says, are aimed at building a positive image in areas where Beijing is economically and politically active.
Also on Monday, Stormont will host talks, live performances and an exhibition aimed at highlighting a "positive image" of Africa and Africans.
The initiative is aimed at harnessing the positive image given of Africa by the exploits of its footballers during the recent World Cup.
But this positive image has been dented ever since the inspector-general of police was found to have severely beaten up a blindfolded and handcuffed prisoner.
Eileen Maxwell, a spokeswoman for the Smithsonian's National Museum of the American Indian, said Depp has a tall order to fill if he wants to turn Tonto into a more positive image.
Patti Wood, a body-language expert in Atlanta, says politicians, business executives and people preparing for job interviews or who are dating come to her to learn how to smile most effectively and project a positive image.
The report provides plenty of empirical support for Mr Blair's belief that Britain lacks a positive brand image.
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But for Garrett, access to dolls can only achieve so much in terms of promoting a positive self image.
Wahaha is well-liked by Chinese consumers as they have established a positive brand image for themselves over the long term.
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Still, active participants in the online world aren't actually doing anything new by attempting to create and maintain a positive public image.
The iPod has done wonders for Apple, providing not only profits but a positive brand image to a swathe of new young consumers.
Despite years of doping whispers and suspicions, Armstrong managed to maintain a surprisingly positive public image through vehement denials, his feel-good comeback from cancer and his charitable work with Livestrong.
The award - body image and the relationship to well-being - will cover topics such as body image in the media, self-esteem, diet and exercise and aims to help young people aged 11 to 14 build a more positive body image.
We also try to preserve a positive self-image and we go to great lengths to get others to perceive us positively as well.
Trust in the EU has inevitably dipped as a result of the crisis, but 69% still say they have a positive or neutral image of the EU according to December's Eurobarometer survey.
"Celebrities partner up with charity organizations because their influential voice in pop culture can make a difference, but also because it is positive for their public image, " says Kyle Hulcher, a New York-based publicist with the Entertainment Fusion Group.
Using the 3D Viewing Monitor, users can also highlight positive and negative parallax within each image.
And that image is not as positive as the one that those who attend Seeds of Peace get.
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In his first term, a smiling Mr Zapatero rode the crest of the economic wave, with a feel-good image of optimism and positive thinking.
"Robert's determination is an example to us all and we are proud to associate Citroen Racing's image with such a resolutely positive individual, " he added.
As well as the impact Djokovic has had on the court, Jeremic also hailed the positive impact he has had on Serbia's image around the world.
The FFT added in a statement released to Press Association that it "would be very sad for Richard Gasquet himself, for tennis in general, for French tennis in particular, whose image would be dented" if the positive test was officially confirmed.
But by lending your name and image to PepsiCo, you are associating those positive attributes with a product that is quite literally sickening Americans.
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