"If they can deliver what they are saying, and you don't even have to make a change in the vehicle, that is a positive check in the column, " says Ron Pernick, a partner at clean-technology research and publishing firm Clean Edge.
If you have transferred money into or out of your account since the last entry, enter the amount in column C, using a positive number for money added to the account, or a negative number for money withdrawn.
In addition to mobile, further monetization of the PC Newsfeed and the positive impact of the Facebook Exchange on right-hand-side column CPMs will help drive growth.