Positioning it as a less threatening, more evolutionary, progression is a winning strategy for brands truly looking to connect with IT audiences and drive increased adoption.
And I had taught leadership from a strategic perspective for a decade and knew much about how to integrate leadership with strategic positioning in the market and how to build an organization that was aligned with this strategy.
This more aggressive strategy will ultimately reap more significant rewards from the market when the analysts realize the company is positioning itself to exploit current market disequilibrium while favorably positioning itself for the coming growth cycle.