Now it is powering growth by being a pioneer in positioning its brand and services, with movement marketing.

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These services could include Global Positioning System (GPS), on-demand entertainment, Internet and Web access, or weather and traffic conditions.

CNN: The story

Those phone companies have encroached on cable's turf by entering the pay-TV business and are positioning themselves to offer a "quadruple play" of services that includes landline phone, high-speed Web access, cellphone, and video.

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Mobile phones will be the key to this growth and MasterCard is positioning itself to capitalize. eServeGlobal has established itself as a mobile services provider in more than 50 countries worldwide, with more than 90 mobile and financial services customers.

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This positioning will likely enable you to dramatically increase your ability to source preferred, highly profitable clients for your services or products.

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"Despite the recent rise in equity markets, we believe an enormous gap exists between the apparent bullish consensus on equities and effective low positioning in equity markets, " Didier Duret, chief investment officer for the private bank of Dutch financial services giant ABN Amro, told clients last week.

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GPS-grade positioning are available in the same handset will it be possible to realise the true potential of location-based services.

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