In the wireless future, the download will be taken out of the process, and positioning satellites can direct a hungry diner to the nearest bistro as well as pitch them on another trattoria just around the corner.

CNN: GPS to do wonders for wireless browsing

In the typical process of electronic consolidation, they say, positioning will be built in at the circuit board level.

FORBES: Liberty Media Unit Says Standards Manipulated By Competitors

One of their most valuable tools was a process called "geocoding, " the conversion of street addresses into global positioning system (GPS) coordinates.

CNN: 'Geocoding' used to locate Katrina survivors

The paper in PNAS suggests that the actual positioning of the motifs is associated with small RNA molecules that are involved with a process called post-transcriptional gene silencing (PTGS).

BBC: NEWS | Science/Nature | Salvage prospect for 'junk' DNA

Becoming a thought leader is the process of being a recognized industry expert combined with the ability to seriously monetize this positioning.

FORBES: How to Super-Charge Your Accounting Practice