Apple, Jobs' secretive computer and gadget company, has been quietly positioning millions of units of a mysterious new product--almost certainly the new iPhone--in key markets since March.

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We took a hard look at the make up of our team expertise, market opportunities, as well as product positioning and began to boil down a Failure Manifesto, which was a list of declarations of what we would and would not do next.

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For the uninitiated, each week two teams of celebrities are challenged to solve a business problem, such as positioning a new product, raising money, creating an event or producing a product promotion.

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Mohan Sahwney has provided excellent material in this regard in our past classes through his lectures, especially the creation of a solution resumes that explain the jobs your product does developing a positioning framework.

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