It uses a vehicle-mounted camera, object-recognition software and satellite positioning to create detailed 3-D maps of roads, pinpointing features such as pot-holes.
Mikey Digital also rotates 230 degrees for optimal positioning or to align with the front- or rear- facing camera to capture enhanced audio for your iPhone or iPad video.
The company likens its product's positioning to Pure Digital Corp's popular, compact, simple and affordable Flip video camera, which has succeeded in the face of digital cameras that can capture video of comparable quality.
The demo wowed the crowd: The idea is to link tags created by Sekai Camera users and others to items in the real world, using the global positioning system (GPS) location abilities of the iPhone.