Already ahead in ITS, Portland's 850 "smart buses" are equipped with Global Positioning System and Automated Vehicle Location technology.

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The latest generation of Opticom gear does away with infrared in favor of a combination of cellular radio and Global Positioning System links, which can pinpoint a vehicle's location and speed.

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Games will likely be designed around the phone's global positioning system and Google Maps "My Location" feature, says Webster.

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In 2003, Skyhook pioneered the development of the Wi-Fi Positioning System to provide precise and reliable location results in urban areas.

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Among its most recent products include a watch than can receive global positioning system location information, one that doubles as a TV remote control, and one that plays MP3 digital music files.

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The demo wowed the crowd: The idea is to link tags created by Sekai Camera users and others to items in the real world, using the global positioning system (GPS) location abilities of the iPhone.

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Dutch thinks the real selling point is Networkcar's global positioning system, which allows owners to locate a stolen vehicle or even monitor the location and performance of the family car using a Web site.

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The iPhone also gets a grab bag of new features, including the ability to show a user's location on Google maps (without a global positioning system chip, slick), customizable home screens, and the ability to send SMS messages to multiple people at once, among other features.

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