His harsh putdowns and bravado have put Cowell in position number 22 on our Celebrity 100 list.
Among the new faces is Sale Sharks second row Chris Jones, who will make his debut for England playing out of position at number eight.
South Africa, who finished five points clear of England, scored the opening try after nine minutes through Burger, playing out of position at number eight on his return from a two-match ban.
Rackspace holds the number two market share position in the Infrastructure As A Service piece according to 451Group, with 8.6% markets share (Amazon holds the number one position with 56%).
However, there are suggestions that he would not take the Derry position unless a number of conditions were met.
Throughout 2011, the city maintained its position as the number one city destination and overseas destination in the United States.
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The most notable result of the analysis is how poorly Walmart did, given its position as the number one retailer in the world and tremendous financial and merchandising resources.
No surprise, in the number one position (for the past 25 years) is rising health care costs.
Meanwhile, the Bees have signed Australian youngster Todd Kurtz to take the number eight position in their squad.
It's a big challenge for me this season to try and move closer to the number one position.
Product consolidations encountered considerable internal resistance, but helped lift DEC into the number two position in the computer industry.
Fox handily beat CBS for the number one position again last week.
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Tom Rees is set to start at open-side ahead of Michael Lipman, while the number eight position is uncertain.
In each country, Sodexho garnered for itself the number one or number two position, running neck-and-neck with U.K.-based Compass Group.
In both cases, Seidenberg took a step backward to the number two position, before eventually moving up to CEO again.
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Ganguly, captain of the squad which beat Steve Waugh's Aussies in 2001, will challenge rookie Subramaniam Badrinath for the number six position.
Anil, who spearheaded the overseas acquisitions drive of the last two years, is targeting the number one position that unlisted Netafim occupies.
The 26-year-old, however, wanted to be a fly-half and the Blues promised him an extended stint at the pivotal number 10 position.
The 24-year-old has made a fine start in his bid to tie down the number three position ahead of this summer's Ashes.
Now the 29-year-old can continue to establish his position as Wales' number one scrum-half rather than playing for Gloucester against Northampton next weekend.
Director of rugby Young admitted playing the untested twice-capped Australian international at the pivotal number ten position was a "gamble" before the game.
Apple moved into the number 4 position worldwide in 3Q10, joining Research In Motion (RIM) as one of the world's largest mobile phone suppliers.
Major League Baseball on Tuesday evening, Marlins owner Jeffrey Loria has once again reclaimed his customary position as public enemy number one in South Florida.
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The Elton John cover was number one in the Irish single charts for two weeks and narrowly missed out on the Christmas number one position.
Gilchrist is the second wicket-keeper to head the list - with Andy Flower of Zimbabwe holding the number one position for three months last year.
Today, Tesco is still in number three position among global retailers.
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South Africa can reclaim to spot in the rankings with victory in this two-Test series, with India needing a draw to retain their number one position.
It is likely to attract a lot more criticism, and further regulatory scrutiny, if it tries to vault into the number two position in the market.
It has the seventh largest economy in the world and will likely overtake France and Germany in the next five years to take the number five position.
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So, Samsung and Apple are still top dogs in the market smartphones, but Nokia is now looking a little better placed to challenge for the number three position.
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