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Interaction with clients and customers, product touch points, customer experience and much more puts the CMO squarely in a position to guide big deals to happen.
FORBES: CMOs: The New Corporate Deal Makers
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Unlike a conventional spacecraft, which would be navigated on the basis of signals sent to and from ground controllers, Deep Space 1 is programmed to make its own left-right, up-down decisions on data from sensors that look at the stars to track position and guide course changes.
CNN: Spacecraft set for risky asteroid flyby
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While no proposal to lift the ban is on the table at next week's Cites meeting in Bangkok, the South African government is said to be investigating the issue and says that discussions in the Thai capital will guide their position.
BBC: Rhino horn - time to legalise the trade say researchers
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But this would mean losing out on subscriptions from Sky users - and Sky could move its channels to a less favourable position on its electronic programme guide.
BBC: Sky and MTV in cash row
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Touch screen operations also include Live Guide settings, AF position selection, magnified playback, and browsing of images.
ENGADGET: Olympus unveils Stylus XZ-10 with f/1.8-2.7 zoom, smartphone sharing app
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The pair put on 129 for the second wicket to guide Lancashire to a strong position of 140-1 following the early loss of VVS Laxman.
BBC: Parry inspires unlikely Lancs win
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Do not fact and opinion carry enough weight to guide us toward reaching a reasoned position?
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In their second innings, he hit 197, the highest score ever seen at McLean Park, to guide his team from an overnight position of 278-7, a lead of 214, to something more secure.
BBC: Windies hold New Zealand to draw
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Having only rejoined his team-mates at the start of the week after returning from Sydney following the break-up of his high-profile relationship with Bingle, the Australia vice-captain batted with assurance and maturity to guide Australia from 115-3 to their commanding position at the end of day one.
BBC: Michael Clarke ton puts Australia on top in Wellington