However, we do believe there is an opportunity here if it picks the right markets and can position the concept for long term growth and brand development.
Although this concept still means different things to different stakeholders, our position is that a Green Economy, or indeed any economy that is to be healthy and sustainable over the long-term, has to have at its core the maintenance of our natural capital.
Whilst Northern Ireland's constitutional position is particular, the Games have provided plenty of examples of how elastic a concept national identity can be.
So the concept of patience and presence may seem odd to one in a leadership position because at first blush they may seem passive, the very opposite of what a leader strives to do.
This week there was talk that Grover Norquist mooted the concept of swapping a carbon tax for a reduced income tax, a position he summarily reversed the following day under pressure from the energy lobby.