Qualcomm recently broadened its portfolio of Snapdragons to include two new entry-level chipsets that will help it target the demand for smartphones in emerging markets.
In order to defend its market share better, Qualcomm is lowering chipset prices as well as broadening its portfolio of Snapdragons to include high performing entry-level chipsets.
If your core portfolio is already in place, you can augment your core holdings with more specialized ETFs, which provide entry into a wide array of small-cap, sector, commodity, international, emerging-market and other investing opportunities.
This suggests that the right role for government is not to shower money on a handful of putative winners but to take a portfolio approach: finding companies on the margin of exporting and helping as many as possible overcome the fixed costs of entry.