He popularised frequent-flyer programmes, computer-reservation systems and the yield-management systems that tell airlines how much to charge for particular seats.
The term was popularised, perhaps even invented, by this newspaper in 1977, in an article about the mismanagement of Dutch gas reserves.
It could also be possible that the word has been popularised among children by the popularity of the pop group the Fugees.
Brainstorming is said to have been popularised as a management technique in the early 1940s by Alex Osborn, an American advertising executive.
Major websites such as Expedia, Orbitz and TripAdvisor popularised digital reviews and made online booking cheaper, more up-to-date and more convenient than guidebooks.
Almost a decade before The Cocteau Twins popularised the approach, Bowie sang in a completely self-invented language on the 1977 Low album track, Subterraneans.
At the celebrity hideout Chateau Marmont, the room service star is Carolynn Spence, who popularised the US gastropub trend at New York City's much-heralded Spotted Pig restaurant.
Information on diet and lifestyle also needs to be popularised.
Architecturally it is a ragbag of features popularised by Sinan.
The market-based approach to antitrust regulation, popularised by Aaron Director of the University of Chicago, holds that antitrust violations must be ripping someone off, whether a customer or a supplier.
In the 2001 census 390, 000 people nationwide claimed they were Jedi - followers of the faith popularised in the Star Wars films - but that figure fell to 177, 000 in 2011.
After all, Europe was home to some of the most revered naturalists of all time, including Britain's Charles Darwin and Sweden's Carl Linnaeus, the biologist who popularised the Latin naming system for every species on Earth.
Practiced by humans since prehistoric times using wooden ski-shaped contraptions, cross-country skiing was popularised as a sport by the Norwegian military in the mid-1700s and was first imported to North America by Scandinavian immigrants in the 1850s.
Mounting the engines at the back (a design popularised in the 1950s by Sud Aviation's Caravelle, but subsequently abandoned on large aircraft) means that yaw is much reduced, and with it the need for a large tail.
Seated at a desk with a statue of Ronnie James Dio (the late metal singer who popularised the 'devil' hand salute) on the corner, Tsonev wears a black T-shirt reading 'k'metal', playing off the Bulgarian word for mayor - kmet.
Peter went on to lead several ornithological expeditions worldwide, popularised the study of wildfowl and wetlands through his television appearances, and his pioneering work in conservation also contributed greatly to the shift in policy of the International Whaling Commission and signing of the Antarctic Treaty.
Just as three drink sizes and various types of coffees, milks and syrups became the core ingredients that people could customise to suit their own tastes, so Vivanno is aiming to take Starbucks into the smoothie trade (popularised by Jamba Juice) without greatly altering its production methods.
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