But most organizations seem to wish to drop the old and move to whatever the new most popular buzz word of the moment happens to be.
Charles Simonyi is a former Microsoft guru who helped create popular office programs such as Word and Excel.
"Words With Friends" is a digital word-building game popular on several platforms.
The word "millionaire" gained popular currency a century ago.
For those of you investing directly in ETFs that track commodities like gold, oil and platinum, a word of caution: Many popular ETFs that were designed to track commodities like gold, oil and platinum may NOT be in tight lockstep with the price changes of the underlying physical commodity.
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Georgian Street poetry, sonnets and rhymes almost rap-like in their word play and verbal trickery, are immensely popular too.
Like other products in the MimoMonitors.com line of USB mini-monitors, the Mimo Magic Touch also allows users to de-clutter their crowded, primary desktop monitor and offload popular business applications such as web browsers, Microsoft Outlook, Excel, Word, Skype, and instant messaging.
ENGADGET: Mimo Magic Touch adds 10 inches of capacitive touchscreen to your PC using only USB
Its second wave of popularity came through word of mouth once it started receiving widespread coverage in mainstream news outlets and popular culture.
To get the word out, Universal has partnered with Lima Sky, the company behind the insanely popular Doodle Jump app.
You've seen the recent rumors of a TI-84 calculator with a color screen, and now Tech Powered Math has gotten the official word from Texas Instruments that such a device is indeed coming, finally bringing the popular line of calculators out of the monochrome age.
ENGADGET: Texas Instruments confirms color TI-84+ calculator is on track for a spring 2013 release
While popular wisdom is that any publicity is good publicity, academic research has largely shown that negative word of mouth hurts company brand and sales.
Plus, as word spreads that Lion Lake is Guan's home course, the club is bound to become more popular.
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