Popular names sometimes reflect characters in pop culture, style icons or plain old demographic changes.
And if it's the contemporary market that's most dynamic, will buyers start to be more choosey about works by the most popular names?
America's Social Security Service keeps a register that contains the 100 most popular names in each state every year and the number of babies given them.
Among the most popular names for baby girls, four names appear in the top 10 in both 2001 and 2011 - Olivia, Jessica, Emily and Sophie.
As the Z10 goes on sale Friday, BlackBerry 10 boasts it already has 100, 000 apps on its BlackBerry World app store, including popular names like WhatsApp and Angry Birds.
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In Northern Ireland, where the baby names are published by the Northern Ireland Statistics and Research Agency, Jack and Sophie were also the most popular names for babies in 2011.
The most popular baby names in Scotland are published by the National Records of Scotland.
The impressive-looking devices may turn out to be rather popular despite names that are thoroughly impossible to remember.
Among the office names popular with analysts are Boston Properties Group and Vornado Realty Trust.
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The most popular, underloved names that I like, in terms of what I talk about the most, are in the customer-assistance business.
Five of the top 10 most popular boys' names in 2011 were also in the top 10 in 2001 - Jack, Joshua, Thomas, James and Harry.
But as the Internet takes over the popular psyche, domain names are blossoming--and running out.
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The idea has been popular with some top names in the legal profession, who are keen to see the gender imbalance redressed.
My favorite period was when resort names were popular, so we had cars like the Cadillac Biarritz, Chevy Monte Carlo, Mercury Capri and Dodge Monaco.
Licensing deals buttressed the earnings of several Cash Queens, including Gwen Stefani and Jennifer Lopez, who boast their own clothing lines and have stamped their names on popular fragrances.
Online lists of popular boy and girl names throughout the decades will be combed through, in the event that the top picks from past decades will carry the same weight into the new millennium.
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Family names were once popular, from the whaling captains in Martha's Vineyard to Graceland, which was named after the former owner's daughter before Elvis Presley bought it.
There are countless strategies, indicators and systems that are mentioned in the popular press with such catchy names as the January Indicator, Dogs of the Dow, Elliott Wave Theory, Dow Theory, Sell in May and Go Away, and the Fed Model.
It is taught in a number of schools and is becoming increasingly popular for wedding speeches, house names and tattoos, according to CLP.
Mr Berkens said some registrars of current domains had started to take reservations for names that could be popular when the new domains go live.
Sold in dime stores, the stickers satirized popular consumer products by punning on their names and tweaking their package design.
In return the partners swell Fifa's coffers as they stump up to have their names associated with the most popular game on the planet.
Online news outlets carried photos of the boyish-looking 48-year-old kissing his curly-haired, 28-year-old partner, and their names were among the most popular search words in portal sites for much of the day.
They don't have celebrity endorsers, are burdened with tongue-twisting names, fall outside of popular research fads or simply kill so swiftly that there are few survivors left to lobby for research support.
This growth in number can be attributed to malware authors crafting their infected or trojanized applications to defeat anti-virus signature detection, distributing their malware in different application names, and trojanizing widely popular applications.
There are inumerable variations and names to one of the sport's most popular games.
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La Vie, the country's most popular mineral water, contends with a host of blatant knock-offs with names like La Vi, La Ve and La Viei.
Casey's has also reconfigured cigarette racks, making room for cheaper names like Liggett and Kentucky's Best and crowding out less-popular products like menthol cigarettes.
And the country had two wildly popular bass-fishing shows, a pro circuit and five magazines--with names like Basser and Crazy Bass--that are devoted to dekkai bass, the Japanese term for big, fat largemouths.
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