Helgesen's previous book, The Female Advantage, analyzing the managerial styles of successful women, has remained in print since it was first published in 1990 and made Helgesen a popular figure on the lecture circuit.

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And, Larry, when he was here at Harvard, would give you a guest lecture every year and he was very popular among students.

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In the audience at Howard's lecture was Alexander Tilloch, the publisher of the up-and-coming popular science monthly Philosophical Magazine.

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There was a command performance (the lecture which is the obligation of every prize-winner) that was so popular that it had, in at least one case, people queuing to get past the bouncers at the door because the theatre was full.

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