His broadcaster, Venevision, had been tangling so much with President Hugo Chavez that Cisneros had decided to avoid politics and focus instead on entertainment content, including hugely popular Latin American soap operas.
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Spain and its monarch, if not all of its companies, are popular in Latin America.
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He has also focused on the welfare of the poor as espoused by the liberation theology popular in Latin America.
Particularly popular in Latin America, the Middle East and parts of Asia, these channels generally offer the same programs a home TV would show for free.
They pay-as-they-build sales model is popular in Latin America.
Opinion polls show that Mr Uribe is the most popular president in Latin America.
Gay activists in Argentina said they were concerned that a popular pope from Latin America might harden attitudes in the region against homosexuality.
It is now endemic in Puerto Rico and in many popular tourist destinations in Latin America and South East Asia.
Stocks popular with the star funds include Grupo Televisa, Latin America's media powerhouse, and SK Telecom, South Korea's biggest cell phone company, with 18.6 million subscribers.
This is an unprecedented sum not only in Brazil but in all of Latin America, where telenovelas are an immensely popular genre.
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Europeans dominate the IOC and the sport isn't particularly popular there, though it does have support in Asia and Latin America.
An independent pilot effort known as the Latin New Car Assessment Program has run initial tests of Brazil's most popular car models, and the results are bleak.
Drew Barrymore picked Olive (Latin, olive tree) for her daughter, a shorter, quirkier alternative to the popular Olivia.
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