Placing a link and a banner ad on a popular portal site helps, but their main weapon is television advertising.
Ad blockers are also the most popular software extensions for leading browsers such as Chrome and Firefox, which at 17.81% has the top ad blocking rate.
Apple and the cable companies premium paid model may prove less popular with consumers than the free ad-supported model.
However the issue with contextual advertising is that web publishers often sell out ad slots on their popular pages while a majority of their site remains unused.
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Another ad refers to the hugely popular British TV show Top Gear, whose presenter praised a highway in Romania.
The most popular take has been to keep the ad but change the music to something from a chilling movie.
It requires a big rise in circulation to offset that drop in ad revenue, and few popular broadsheet papers are likely to get the same boost as the Independent, which has a relatively small and young readership.
The first story is about the congressional Democrats' success in forcing Pfizer to cancel its principal ad campaign for Lipitor, a popular cholesterol-lowering drug.
The ad campaign made both Havaianas and Ipanema popular in select US cities, like Miami.
The venture kicked off with an ad campaign featuring Amitabh Bachchan, a popular actor known for playing a character called Vijay in several movies.
Tesco has secured a raft of popular cookery, comedy and drama programmes for innovative ad-supported streaming service Clubcard TV following a deal with BBC Worldwide.
The company could sell a premium display ad to run on the MSN home page, and throw in free banner ad spots that appear in other less popular areas of its websites as part of the same package, he argued.
His latest TV ad features not the president, but the popular Republican congressman Joe McDade who is retiring after 36 years of representing the Keystone State's 10th congressional district.
Soaps and matchboxes are quite popular. e.g Imran Khan has a match box ad.
Among the fall hopefuls, collectively touted as the season's most promising slate by many in the ad world: Gossip Girl, an adaptation of the popular young adult novels from The O.
The effect has been so widespread that marketing now ranks as one of the most popular undergraduate majors in the US, and a wealth of future ad men has flooded the job market.
This stirred a deeply (well, not that deeply) buried memory in the hive mind that is Engadget, and we hunted down a Sony ad that's run on Japanese TV recently, which shows popular magician Tomohiro Maeda messing with a couple of PSPs and demonstrating playing a networked game on them with a UMD inserted into only one.
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Some of the most popular video producers who upload to the YouTube site have complained about small paychecks from shared ad revenue and started experimenting with their own product placement models.
The ad featured Mr Quackenbush in a double act with Shaquille O'Neal, a popular basketball player, and gave the commissioner useful statewide publicity.
Pandora, the popular Internet radio service that also has millions of users across connected devices, recently extended its ad platform to Internet-enabled televisions.
Some of the most popular commercials during this year's Super Bowl were dreamed up by consumers like Kristen Dehnert's ad for Doritos.
The software, originally spread through classic methods such as spam, has moved on to more sophisticated attacks by providing links to infected web sites through popular social media content such as Twitter, YouTube, and Facebook, by feeding a corrupted advertisement into an ad network for web sites, and by poisoning search results called Search Engine Optimization (SEO) poisoning.
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