Social gaming giant PopCap, behind such new classic casual hits as Bejeweled, Peggle and Plants vs.
Yesterday, PopCap announced a sequel to its insanely popular tower defense game Plants vs.
The study was commissioned by Popcap games, which, as the makers of the hugely popular Plants vs.
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PopCap has previously discussed filing for an IPO, and has said that could come as soon as November.
Lots of candy: trick-or-treaters receive an average of 90.9 pieces, according to the American Dental Association and PopCap Games.
PopCap launched the Bejeweled franchise 10 years ago around the founding the company.
FORBES: Bejeweled 3 Coming To Stores And Web Portals In December
PopCap is also considering the future of their Dublin, Ireland office with a focus on improving their European revenues.
The founders, CEO, and executives who were in charge of PopCap still are.
In just this past year, PopCap has announced a number of partnerships in Asia to help the company grow overseas.
"RIM today is not really on our radar, " says Andrew Stein, director of mobile business development for PopCap Games Inc.
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PopCap offers a variety of widely player games, like Bejeweled, Plants Vs.
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Now in its 10th year anniversary, PopCap has aggressive expansion in mind.
PopCap developed games for BlackBerrys as recently as a few years ago.
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First launched for the PC and Mac in May 2009, PopCap's Plants Versus Zombies found new life on the iPhone in February 2010.
Some popular videogames, such as PopCap's Peggle and Zuma Blitz, now let gamers switch to colorblind modes, where color codes turn into shapes.
Last September, Electronic Arts (NASDAQ: EA) became the number two player in social gaming, thanks in part to its acquisition of PopCap Games.
Look at how much money game giants like Electronic Arts have invested in the mobile space, acquiring game studios like PopCap, Chillingo and Firemint.
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If PopCap is trying to prove their relevance (as EA is trying to prove they made a good purchase), the numbers certainly support that.
Though many pundits have predicted the death of traditional brick-and-mortar retailers for selling games, PopCap says those outlets have been a key part of sales.
FORBES: Bejeweled 3 Coming To Stores And Web Portals In December
The report was conducted for PopCap by the Information Solutions Group and is available in full here if you want to check it out.
But PopCap clearly wants to change that with the Asian partnerships.
Roberts notes that the entire PopCap team is staying on, and they all should be a pretty cheery bunch, since insiders own most of the stock.
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Now with the addition of PopCap Games we expect the competition to only intensify going forward, and we will be eagerly following this for the next quarter.
PopCap is also famous for its other hit Plants vs.
FORBES: Bejeweled 3 Coming To Stores And Web Portals In December
And there are few in the industry, particularly in the casual games genre, who can match the track record of PopCap Games when it comes to hit intellectual property.
Social games are thought to be heavily female dominated, and a few developers like Zynga and PopCap Games have even reported that their games heavily skew towards women.
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While companies like EA pour millions into casual gaming, snatching up studios like PopCap in huge deals and trying to break into a new market, its chief rival Activision is taking a different approach.
The funding will help PopCap expand, but it will also help the company get ready for a possible public offering in the future, as early as the second half of 2011, PopCap chief Dave Roberts tells me.
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