The full list of effects includes Toy Camera, Partial Color, Pop Color and Soft High-key.

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The full list of seven Picture Effect options includes HDR Painting, Rich-tone Monochrome, Miniature, Toy Camera, Partial Color, Pop Color and Soft High-key.

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The three new cameras all come equipped with Picture Effect settings that make it easy to spice up photos, movies and panoramas instantly and automatically with a range of fun, impressive artistic treatments like Toy Camera, Pop Color, Soft High Key and Partial Color.

ENGADGET: Sony brings Cyber-shot HX300, WX300 and TX30 to the US with fast autofocus

Sometimes it works: On one blurry YouTube clip making the rounds, pop star Christina Aguilera bellows "Mi-cro-soft!"

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Now her company, The Soft Serve Fruit Company, has since opened a flagship store near Union Square and a pop up store in the Hamptons.

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