This term seems to pop up more in marketing, management and those associated with people relations.
For retailers, pop ups shops combine traditional marketing with the excitement of a live event, enticing customers to interact with the brand and experience new products.
FORBES: Holiday Shopping Trends: Making A List And Checking In Twice
The Pop Up chefs did their own marketing and had a sufficient following to fill these nights well in advance.
Some might say pairing a pop band with the Stratford is a marketing gimmick.
Much irritation has already been caused by aggressive internet marketing, such as persistent pop-up ads, says Hal Varian, professor of information management at the University of California at Berkeley (and an adviser to Google).
The content is more about leadership than marketing overall, but several themes pop and nicely align with the thinking above.
The company also has a marketing deal with Caterpillar that will add pop to its sales, says Masroor Siddiqui, an analyst at Goldman Sachs.
The event was so successful as a marketing tool, Le Cirque expanded its commitment to pop-ups.
Holiday pop-up shops have typically had a prominent place in the seasonal marketing mix.
FORBES: Holiday Shopping Trends: Making A List And Checking In Twice
Over the past year, PepsiCo significantly stepped up marketing for its namesake drink, including an endorsement deal with the pop star Beyonce.
But in the 1980s, carbonated soft drinks overtook tap as the most popular drink, with Coca-Cola and PepsiCo putting their marketing muscle behind their colas with celebrity endorsements from the likes of pop star Michael Jackson and comedian Bill Cosby.
Tha Carter III's first-week sales, which were easily pop's strongest since Kanye West's Graduation last September, were spurred by a daring marketing strategy that doubled as a cocky musical challenge.
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