The inaugural event in 2012 had events ranging from surf film premiers to pop-up art galleries in shipping containers to beach parties and street theatre.

BBC: In search of Australia��s real Gold Coast

Along with perusing some visually stimulating art, drop by some of the pop-up bars and galleries tied to the festival before kicking back for the rest of the evening at Island Bar.

BBC: Sydney's Island Bar in full swing

We brought in historic lighting and shade trees, and began converting the vacant buildings into pop-up business such as local cafes, markets, flower shops and art studios for kids.

WHITEHOUSE: Becoming the Change

Maezawa keeps up a we-are-family culture with a novel office design sporting huge pop art portraits of rockers such as Kurt Cobain and Radiohead's Thom Yorke.

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