But the pop-up shop does have a rugged feel, because it's alfresco, and continues to sell Shanghai Tang's pricey Chinese-style haute couture as well as provide the label's well-respected bespoke tailoring services.
Grefe uses dreampop ambience and simple acoustic guitar lines to create magnetic pop hooks that sometimes feel like the crackling of an open-air fire on a cool evening.
The Boutique plays host to pop-ups from luxury shops and brands including Browns and J Brand and is small enough to feel like a personal shopping service.