But when the company that makes a mistake enjoys a reputation for innovation and superb product quality like Apple, business strategists begin to wonder whether the mistake is just the result of poor judgment or a change in business priorities that may have far reaching consequence for the future of the company.

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Where individuals were unhappy with how their complaint had been dealt with, over a third cited either poor explanation or a lack of acknowledgement of a mistake.

BBC: GPs striking off patients 'with no warning'

Gore's "mistake" was a whopper: Corn is a poor substrate for ethanol production because it takes a lot of conventional fossil energy to grow and ferment it, and its diversion to ethanol production creates a conflict between two of our most fundamental needs--food and energy.

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Jol was sacked last season after making a poor start, but feels bottom-placed Spurs should not make the same mistake.

BBC: Spurs boss Ramos needs time - Jol