By turning the paddles, each half of the room collectively controls a Pong paddle on a giant TV screen.

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How is it that a swarm of people who lack any sort of hierarchy or control structure can be so successful in collectively maneuvering a Pong paddle to hit the ball?

FORBES: What Pong Tells Us About Global Marketing (Really)

Links of London's charm collection celebrates specific Olympic sports such as table tennis and badminton, so there is a ping-pong paddle and a shuttlecock, alongside hearts and clovers, symbolizing the themes of luck and love.

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Pedestrians walking by the outlet were invited to use their smart phone as a controller in a digital paddle game similar to the classic Pong.

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But ping pong is a fashionable fundraising vehicle on Wall Street, and one challenger brought his own paddle to play Ariel.

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