PPR, which will soon officially change its name to Kering, has acquired Italian jewelry company Pomellato.

FORBES: Kering Acquires Italian Jewelry Company Pomellato

The Pomellato group is a profitable and growing Italian business with two brands, Pomellato and Dodo.

FORBES: Kering Acquires Italian Jewelry Company Pomellato

Part of the allure is Pomellato's mesmerizing gold formula, a top-secret mix of alloys that gives the metal an expensive pink glow.

WSJ: The Cult of Pomellato | Jewelry

Its distribution network includes 86 mono-brand stores (45 Pomellato, 41 Dodo) as well as approximately 600 independent points of sale around the world.

FORBES: Kering Acquires Italian Jewelry Company Pomellato

Kering will hold a majority stake in the Pomellato group and its CEO, Andrea Morante, will remain in this position with the company.

FORBES: Kering Acquires Italian Jewelry Company Pomellato

The frenzy over Pomellato reached a fever pitch outside of Italy in 2001 with the advent of the Nudo, a weighty gold ring with a huge faceted colored stone set like a diamond solitaire.

WSJ: The Cult of Pomellato | Jewelry

"Everything is very substantial, so you really make a statement when you wear a piece, " explains Hollywood stylist Petra Flannery, who is as likely to finish off one of her A-list young actors' outfits with a Pomellato flourish as she is to wear her own weighty gold band she bought in Rome in her early twenties.

WSJ: The Cult of Pomellato | Jewelry