All of which rather goes to prove one of my favourite points about writing, whether it be blogging of journalism.

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We can run through all sorts of points that are made by those economists not writing the applications.

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In writing of the Christian East, he makes good points about religious nationalism in the post-Ottoman world.

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Writing, Mr Fischer points out, has extraordinary power, greatest of all in modern literate societies.

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Writing at Gameranx, Ian Miles Cheong points to a number of the other obvious flaws in the hoax letter, but sounds off with some words of warning.

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All of us have seen entrepreneurs who waste too much time writing business plans and preparing power points.

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His writing has become part of the fabric of common knowledge, and his ideas act as anchor points for further discussion.

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It arrived with much hype - almost every major newspaper has devoted column inches to the launch and to the fact that heartstrings had been successfully tugged (apart from Charlie Brooker writing in the Guardian who states that anyone who cries at this is "literally sobbing IQ points out of their body").

BBC: Ad breakdown: The John Lewis Christmas ad