And, perhaps more importantly, it has something concrete it can point to in explaining to angry Steubenville fans why they cashiered a local boy who stayed home and did very, very good.

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"At one point I tried to take a picture of a young boy attacking a camera, " Sussman wrote.

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Like the boy in the cry-wolf fable, you just get to a point where no one believes you.

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To make their point they've put out a new poster picturing William Hague as a school boy with slogan on the lines of "He hasn't done his sums".

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It took them both a long time to understand that the boy was sick, though she would point out that she had been the first to notice that he was unhappy, and had sought to remedy his discontent with sweeter treats and more delightful distractions.

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Ulster new boy Schifcofske went on to reduce the half-time gap to just a point when he converted two out of four penalties as indiscipline crept into the Scarlets play.

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