However, the charitable impact of the Poinsettia and Holiday Bowls should not go unnoticed.

FORBES: Holiday and Poinsettia Bowls Bring Millions of Dollars to San Diego

With Poinsettia Bowl crowds reaching at least 30, 000 people on average, this is a significant donation.

FORBES: Holiday and Poinsettia Bowls Bring Millions of Dollars to San Diego

The Poinsettia Bowl has designated the Make-A-Wish Foundation of San Diego as its beneficiary.

FORBES: Holiday and Poinsettia Bowls Bring Millions of Dollars to San Diego

One dollar from every game ticket sold will be donated by the Poinsettia Bowl to the organization.

FORBES: Holiday and Poinsettia Bowls Bring Millions of Dollars to San Diego

Having San Diego State and BYU in the Poinsettia Bowl this year will impact our hotels, because San Diego State is a local team.

FORBES: Holiday and Poinsettia Bowls Bring Millions of Dollars to San Diego

For all of these reasons, the citizens and businesses in San Diego County have much to celebrate when the final down is played in both the Poinsettia and Holiday Bowls.

FORBES: Holiday and Poinsettia Bowls Bring Millions of Dollars to San Diego

The first of two college football bowl games taking place in San Diego kicks off tonight, when BYU faces San Diego State in the San Diego County Credit Union Poinsettia Bowl.

FORBES: Holiday and Poinsettia Bowls Bring Millions of Dollars to San Diego