Its advocates will wax poetic about audience size and time spent being entertained online, as if the Super Bowl content was the same as a new movie or pop song release.

FORBES: Bad Decisions And No Results: What You Can Learn From Super Bowl Advertisers' Mistakes

That's poetic since Obama spent the last several months being pummeled by Hispanics' affection for the Clinton brand.

CNN: Commentary: Candidates wise to court Hispanic vote