But Switzerland Plus reflects a new awareness that image matters.

ECONOMIST: Private banking

Highlights include the medieval city of Courmayeur, Italy, and the famous French ski resort town of Chamonix, plus quaint alpine villages in Switzerland.

FORBES: Circumnavigation of Mont Blanc

Colombia is undertaking free trade negotiations with 32 countries: the European Union plus Canada, Iceland, Lichtenstein, Norway and Switzerland.

CENTERFORSECURITYPOLICY: Free trade: An antidote to Chavez

The Pilatus PC12 is built in Switzerland and is a single-engine Turbo-Prop with 9 passenger seats, plus one pilot.

FORBES: What Your Own Business Jet Really Costs - The Formula Explained

Plus commercial and residential real estate in the U.S., resort hotels in France and Switzerland.

FORBES: Europe