He founded a wine shop and restaurant chain called PlumpJack in the early 1990s.

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The cable car to Squaw's midmountain base is only steps away from PlumpJack's front door.

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Getty is also an investor in former San Francisco Mayor Gavin Newsom's PlumpJack Group hospitality business.

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Newsom, who is now that fair city's mayor, chose PlumpJack as the fanciful name for his budding brand.

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When Napa Valley's PlumpJack Winery moved to screwcaps in 2000, owner Gordon Getty kept half of production in natural cork, largely to appease traditionalists.

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PlumpJack companies include Squaw Valley resort and cult Napa Valley winery.

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In 1996, the year after PlumpJack Squaw Valley Inn opened its doors, Intrawest, the Canadian ski resort company, bought the 13-acre Squaw base area and started construction on a European-style pedestrian village.

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First came PlumpJack wines, then a store in San Francisco's picturesque Marina neighborhood and subsequently a dozen other properties, including stores, restaurants, a Napa Valley vineyard and winery, and the decade-old PlumpJack Squaw Valley Inn.

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In 1996, the year after PlumpJack Squaw Valley Inn opened its doors, Intrawest (nyse: IDR - news - people ), the Canadian ski resort company, bought the 13-acre Squaw base area and started construction on a European-style pedestrian village.

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