On that day my son Callum and I engaged in some father-son bonding by swapping the faulty motherboard on the family PC - the motherboard is the bit into which you plug all the other parts of a PC - processor, graphics card, memory et cetera.

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They also, in a smart bit of PR, launched a browser plug-in for Twitter users who wanted to strip out any mention of SXSW from their social media stream during March this year.

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Adding a plug and a more powerful lithium-ion battery to a hybrid can give that sprinter a bit more stamina: It can travel at higher speeds up to 10 miles or so on electric power before the gasoline engine kicks in.

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"We've seen, bit by bit, a reduction in monies coming into the sector and voluntary organisations have tried to plug the gap, but that isn't sustainable into the future, " she added.

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The clever bit (and forgive me - it's hard not to make this sound like a plug) is wrapped up in the software being worked on by a team of about 70.

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