The 16-person cast encourages you to follow the various turns of the thick plot via helpful program notes.

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Your cell phone could serve up 60-second plot teasers promoting a TV program that night and amateur video from people chasing tornadoes in the Midwest.

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Networks are inviting advertisers to help devise the plot or the look of a program to better showcase their brands.

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Gay and lesbian groups hope the new plot twist will add fresh interest in the program, both among viewers and advertisers.

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"It's a massive empty plot, which makes it the ideal site for our program, " he said.

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"Laughter on the 23rd Floor" doesn't have much of a plot: NBC wants Max Prince (Philip Nolen) to dumb down his program in order to satisfy the small-town rubes, and he responds by declaring war on the network.

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McBain sees a plot to put him out of business, one that has grown rapidly in recent years by positioning his program as a conduit to athletic scholarships and pro careers.

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