All of this has been processed such that you can wolf it down fast... chopped up and made ultrapalatable.... Very appealing looking, very high pleasure in the food, very high caloric density.
In fact, a battery of studies by Diana Tamir and Jason Mitchell of the Department of Psychology at Harvard University found that talking about ourselves lights up the same brain pleasure centers as food, money and sex.
We can not just assume that people will enjoy the possibilities for pleasure and satisfaction in food available from newly emerging distribution systems.
First he led a demonstration against the offending hamburger chain and then set up the Slow Food organization - a longer lasting legacy than throwing rocks at Ronald McDonald and co - dedicated to preserving the pleasure and passion that surrounds food.
You watch: Once my style of luxe fatty eating catches on and people start to see that moderate portions of extreme pleasure don't make them obese, fat will become the new health food.
Some people might have a problem with an American fast food restaurant in the heart of Sarajevo but the folks working there expressed pleasure at just having a job.
Wang has already demonstrated that the mere sight and smell of food can cause a release of dopamine, a neurotransmitter associated with motivation and pleasure.