In 1954, researchers Peter Milner and James Olds discovered the pleasure center of the brain.
Imaging technology has confirmed that this kind of play activates the pleasure center in the baby's brain, whereas engaging in a mismatched activity doesn't.
Even when given the option to eat when hungry or to stimulate the pleasure center, the rats chose the stimulation until they were physically exhausted and on the brink of death.
It is a special pleasure to be here at the Burkle Center, at this renowned university.
Mr. JOE GARCIA (Executive Director, Hispanic Strategy Center, NDN): Pleasure to be here.
And no matter what your feeling are about Microsoft, it's hard to argue that the Vista Media Center isn't a pleasure to use.
ENGADGET: Will there ever be integrated HD media support in Vista? HD
Maybe a better analogy than soccer is baseball that ying and yang of launching the ball and the equal if not greater pleasure of having it land in the center of your mitt with a satisfying pop.
The Center for Security Policy takes great pleasure in awarding the 2001 "Keeper of the Flame" Award to Dr. James R.
The Center for Security Policy takes great pleasure in honoring this exemplary American for his past and continuing contributions to effective U.S. security policies and to a world that is genuinely safe for democracy.
Today, with much more equality between the genders, the business aspect of marriage is largely gone and love and children are the center (I am certain much to the pleasure of Ms. Austin).
Mr. MAGNUS RANSTORP (Director, Center for the Study of Terrorism and Political Violence): My pleasure.
BOB:(Unintelligible) national hurricane center K5 sugar, (unintelligible), Victor, Bob and Austin always a pleasure Julio.
"If you had a smoker compared to a nonsmoker and were able to do imaging study of the brain, the smoker would have billions more of the receptors in areas of the brain that have to do with pleasure and reward, " says Richard Hurt, an internist who heads the Mayo Clinic's Nicotine Dependence Center.
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