That prime minister was popular in the London social scene while playing it cool politically, and instituted several social welfare reforms during his term from 1908-1916.

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Google, on the other hand, is playing it cool.

ENGADGET

Still, the 31-year-old is playing it cool.

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Demonstrated by Olsson's colleague Hakan Bystrom, it seems more like playing a video game with a cool piece of kit than a weapon capable of blasting an enemy jet out of the sky.

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You never know when you are going to need it and a great scented candle, a cool pack of playing cards or a great book are perfect gifts for a dinner party hostess or a weekend hostess.

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It would not have mattered much if the playing had been third rate, so cool was the evening, so light the mood.

NEWYORKER: The Olympian

Even if more kids from more diverse backgrounds were playing, it would still be an impossibly difficult game that requires otherworldly hand-eye coordination, endless patience and freakish cool.

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In other words, today's college culture has turned hooking up into a sport that all the "cool" kids are playing -- or at least talking about -- even if they secretly hate it.

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