With Siri, someone can inquire about what's playing in theaters nearby, navigate to that theater using Apple's Maps app and present the ticket stub from the lock screen, all invoking Apple's app working with its selected partners.
I've spent the better part of the 37 years since then on the road, playing music in theaters and arenas, coffeehouses and churches.
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The problem of active vs. passive technology is one currently playing out in movie theaters as well.
Zero Dark Thirty has only been playing in a few theaters though it will go into wide release this weekend.
Zero Dark Thirty has only been playing in a few theaters.
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The film, which has been playing in only a few theaters, opens wide.
The drama is playing in one of Broadway's smallest theaters, and the nonprofit Manhattan Theatre Club is geared around limited runs with lower-priced subscription tickets, so its grosses do not neatly compare to shows playing larger commercial houses with higher average prices.
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The only big film opening this weekend (in 2, 700 theaters) is Playing For Keeps which stars Gerard Butler as a washed up soccer player who returns home to try and become a man.
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And the SEALs have hardly kept a low profile of late, cooperating in a movie "Act of Valor" that was released in theaters this year, which actually featured real SEALs playing the parts of the heroes of the movie.
Police in New York and Los Angeles said they would be checking on theaters playing the movie this weekend.
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Search for a flick that's in theaters and you will not only receive relevant information, but also when and where it's playing in your area.
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