But Mr Bayrou is playing hard to get, choosing this week to endorse neither.

ECONOMIST: France's presidential election

Playing hard to get is a form of marketing, since in the right circumstances demand is a self-fulfilling phenomenon.

FORBES: The Cult Of JAR

France Telecom investors must be glad that TeliaSonera was playing hard to get.

FORBES: Magazine Article

Now Kermit just has a fetish, so has he always been playing hard to get with Piggy as part of some role-playing that we haven't previously established?

CNN: Review: 'The Muppets' still finding its felting

But buyers must be playing hard to get.

FORBES: Salesforce.com: $22 Billion Market Cap, No Profits, Nice Place to Work, Especially for CEO Benioff

They're playing hard to get.

CNN: All eyes on Iowa voters

It was disappointing for Durham with all the rain over the first two days but for us to be able to push hard enough to get a result was a fantastic effort and proves we are playing some excellent cricket.

BBC: Paul Collingwood column

"People forget that we are just building a new team and the coach is trying hard to implement his own method, mentality and get us playing like the successful Super Eagles of old, " Yobo told BBC Sport.

BBC: Joseph Yobo confident of Nigeria revival

"We're all about having fun and also playing really hard and that's something we like to do, we like to get the crowd involved, " said Brown, the A-Sun's player of the year.

NPR: No. 15 Seed Florida Gulf Coast Beats SDSU 81-71