Syria would like to go back to a role that it played sporadically in the '80s and '90s, and be a country that helps Iran understand what some of the West wants, help those in the West understand what Iran wants, and gets paid handsomely by both sides for playing that role - without having to change their behaviors very much.

NPR: Defining Syria's Role in Mideast Peace

Stop playing a passive role in your change process, looking around for some smart person to write a book, invent a gadget, or offer a seminar that will fix you.

FORBES: And Now for the Toughest Influence Challenge of All: Changing Myself

Now that Facebook is known to be at work on a parallel initiative, however, it could change the dynamic for publishers, who may find playing one against the other gives them leverage they lacked until now.

FORBES: Facebook Is Getting Into the News Business

Folks, this President is going to level the playing field again and bring the middle class back in the game for a change. (Applause.) He knows how America was built.

WHITEHOUSE: The White House