" These comments were made in the context of Shammo playing up the carrier's shared data plans, wherein he explained his belief that consumers "think they consume a lot more data than they really do.

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Unlike when I was playing my music on CDs, I now automatically have rich context to every song, every album, every artist.

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"We were motivated by a desire to design a system for anyone to both build with fabric in a way similar to playing with Lego and create objects that are rich with relevant context-aware computation without having to program, " said Nanda, who devised the patches for a project towards a Media Arts and Sciences masters degree.

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