So how did GI gain 33% to become the 5th largest magazine in the US with 5M copies, ahead of industry giants like Time, Sports Illustrated and Playboy?

FORBES: Game Informer Jumps a Third in Circulation to Become Fifth Largest Magazine in US

Young Lopez, a Pan-American playboy in the classic mold, spends little time behind a desk (he's titular head of marketing for Jumex).

FORBES: Mexican Medici

In fact, NBC ordered a full season of "Revolution, " which also stars Billy Burke, after airing just three episodes, which is the same amount of time it took the network to axe "The Playboy Club" last year.

CNN: STORY HIGHLIGHTS

Many magazines are hurting lately, but Playboy has been on a downward spiral in readership and ads for a long time.

FORBES: Centerfold Survivor