They like it because, if it is done well, it is a very cheap way of adding playability.

BBC: Creature from Black and White Electronic Arts

For my family its been the quality and playability of the toys themselves that has really got us hooked.

FORBES: Quality is Crucial if Disney Infinity Is To Challenge Skylanders Giants

With an "A-" CinemaScore grade and strong playability among families, "Big Miracle" may hold well in the weeks to come.

CNN: STORY HIGHLIGHTS

"Occupy-ology, " a kind of reverse-Monopoly that seeks to punish the 1%, drew laughter and boos for its emphasis on politics over playability.

WSJ: The Games Smart People Play | Mind Games | By Alexandra Peers

The strategy helps re-playability because it means when players chat about Dishonoured they realise what they missed and go back to try to find out more.

BBC: What the web is doing to the future of fiction

They were ultimately set aside, but it is pretty clear given the territory carved out for them (the Dominion of Winds) that the tengu are still in the running for playability.

FORBES: Connect