It's a play to fuel demand for digital projection, aimed at breaking an industry standstill over how and when movie theaters will convert to digital projectors.

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Meanwhile, Dolby's hardware engineers tackled the equipment that would go into the projection booths to store and play digital films.

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This industry will play a huge role in realizing the projection for hosted CRM systems to skyrocket by 2016, per the report from Gartner.

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