He did not play cute like the others distinguishing between tax-rate hikes vs. new tax revenue through other means.

FORBES: Limiting Deductions Could Be The New Tax Hike In Fiscal Cliff Avoidance

Etsy stickers adorning your MacBook's lid, oft making a cute play on the presence of that glowing Apple?

ENGADGET

They may not be cute like seals or colourful like clownfish but they play a crucial role in protecting the oceans.

UNESCO: Open Access to Scientific Information