That left Aventis as a pure-play drugmaker whose products include Allegra, a blockbuster antihistamine, and Lantus, a long-acting form of insulin.

FORBES: Magazine Article

And he was ruthlessly protective of the brand, using his own paramours and children to play his compositions, acting as his own soundman and marketing his recordings only through Stockhausen Verlag, at sky-high prices.

ECONOMIST: Karlheinz Stockhausen