"With any platform shift, revenue always follows users, and mobile will be no different, " she said.
On the competitive environment, and transition to mobile from desktop: Ko says everyone is handling the platform shift a little bit differently.
But turning our attention back to the major platform shift, there are a couple factors that add a little more credibility to the rumor this time.
ENGADGET: Nokia, Microsoft announcing partnership next week, possibly involving Windows Phone 7?
As Nokia comes up on Capital Markets Day next Friday -- an event where the company has historically unveiled interesting things and launched important initiatives -- rumors are once again swirling that they're going to be announcing a major platform shift by way of a competitor.
ENGADGET: Nokia, Microsoft announcing partnership next week, possibly involving Windows Phone 7?
Instead presenting itself as a network with 950 million pairs of eyeballs, the company is now showing advertisers that the platform represents a paradigm shift in their relationship with consumers.
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Even if Amazon and Red Shift become the industry platform, a number of things can still go wrong.
While video subscriber losses continued, the company hopes that these losses will stop once all subscribers shift to its digital platform.
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It is possible that iPad phenom will play a part in the process that could see a substantial traffic shift towards the iMessage platform.
Ferragu adds that he does not think the introduction of the Playbook or the shift to the QNX software platform will be game changers for RIMM.
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The shift towards ad revenue and a new platform for helping listeners discover music is considered by most involved to be an essential evolution of the iTunes ecosystem as sales of digital downloads have slowed.
ENGADGET: Apple nearing deal with labels for internet radio service, says Bloomberg
Banks, brokers and exchanges continued Tuesday morning to test a new backup plan put together Monday that would shift NYSE operations to its all-electronic platform.
Today Google officially took the wraps off Jelly Bean, the next evolution of its mobile platform and while it's not quite the revolutionary shift that was Gingerbread to ICS, it still marks an important improvement for the ecosystem.
ENGADGET: Jelly Bean, Android 4.1 revealed by Google, rolling out in mid-July
Her challenge will be to convince Congress that the agency's shift to a self-funding and therefore independent platform will help restore public confidence in its ability to be an effective market overseer.
Already we are seeing quite a few companies who started off as box manufactures shift their business model to one where they license their platform.
The chief executive of online video platform Brightcove, Jeremy Allaire, believes there's a more radical shift taking place.
It's this fact that Sony missed that shift that has led the company to miss its shot at platform power.
Enterprises with large incumbent vendors are introducing cloud-based infrastructure and platform alternatives to provide new options, increase competitive pressures, and successfully shift vendor negotiating leverage to their favor.
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Shift launched in January 2010 and by November, 17, 500 employees had already adopted the platform.
"There is a shift in sensibility happening now shoppers are moving away from conspicuous It-bags, the vertiginous platform heel and gaudy in-your-face jewels, " said Kate Davidson Hudson, co-founder of the newly launched accessories shopping site Editorialist.
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