This means that while travel plans are being made, discussed and shared on Facebook, the app can actually be a next step in the process by acting as an immediate booking platform with attractive price options for travelers.
However, we are concerned that local businesses may not see enough value in the advertising platform to increase spending and justify the expected price of this IPO.
The reduction in brick-and-mortar distribution points for magazines is likely to drive publishers further into the arms of Apple and Google which are offering up their growing smartphone and tablet platform bases as potential salvation for the publishing industry (for a price of course).